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Anthem BlueCross BlueShield Sales Hub


UI/UX, Visual Design, Art Directon, Photo Research

Anthem wanted to tap into Lifescript’s audience and be a resource for the new Healthcare plan and at the same time promoting it’s insurance plan. We came out with the idea of “University” theme to show that Anthem is authoritative and has a credible information. I tried to make the information less scary and more accessible by giving it a cartoon character to make it more fun. I also designed their insurance finder tablet app so users can compare prices and get more information on different types of insurance plan.