Lifescript Responsive Design
SkillsUI/UX, Visual Design, Art Direction, Wireframing, Prototyping
This was a long term project that took multiple departments efforts since it’s going to affect the entire site. The planning involved researching and analyzing Lifescript’s audience to get the basis of design strategy. We figured that mobile users are catching up so responsive design was a way to go. We went with a big hero graphic, fixed header, wider middle well and a lighter design. The color palettes was also simplified to enhance the overall light design.